Chiropractic Marketing Tip - Easiest Way to Increase Your Patient-Base

Fri, 06 Apr 2012 12:15:21 -0400

The simplest possible chiropractic marketing technique to increase your chiropractic patient-base is ironically quite obvious, yet so few chiropractors get it done. You are able to instantly improve your quantity of active chiropractic patients by simply regaining your inactive patients.

Based on Jay Abraham, often referred to as America’s Highest Paid Marketing Consultant, “Most people stop buying from you [getting chiropractic care] for one of three good reasons:

1. Something totally unrelated to you happened in their life that caused these to temporarily stop coping with you. They meant to chiropractic marketing return, but they’ve never gotten around to following through and doing business with you again.

2. They’d an issue or unsatisfying last purchase experience [office visit] along with you they probably didn’t even let you know about. So they’re turned off for you or your company [office].

3. Their situation has changed enough where they no more can usually benefit from whatever product or service you sell.”

Obviously, number three does not apply to chiropractors since everyone can chiropractic marketing benefit from care with an on-going basis. So, we’re left with a couple of the 3 causes of why patients stop getting care with you.

Once again, according to Abraham, “Over one-half of the client attrition may be the consequence of loyal, satisfied clients who only intended to temporarily stop doing business [getting care] but never quite got around to starting back again.”

Between those patients and the others who possibly had a single poor experience of your office - for whatever reason - and you should quickly observe that about 80% of your lost patients didn’t leave to have an irreparable reason. And, using the right contact chiropractic marketing approach, you could easily win a substantial percentage them back into your chiropractic office, adding a nice boost for your weekly PV.

Start with a chiropractic marketing campaign that contacts inactive patients and honestly, humbly and sincerely expressing your heartfelt concern for their well-being. Your whole point of concentrate this contact (and the entire chiropractic advertising campaign) ought to be in it as well as their well-being. Not on you and your office.

After expressing your sincere concern, question them, “Is anything wrong?”. “Have we done anything at work to offend or upset you?”

Continue allowing them know that the entire office staff would welcome it well with open arms… and actually… would be prepared to extend a no cost office visit in the event that’s what it would decide to try demonstrate to them how important their well-being would be to you.

You can do this over the telephone, via direct mail, or - like I recommend - via email.

The beauty with chiropractic marketing such as this with email is that a multi-touch reactivation campaign can be fully automated. When a patient goes inactive, your workplace staff may take 2 seconds to trigger the mult-step reactivation campaign, and a number of reactivation emails will get sent to the lost patient on the series of weeks.

Done, like I’ve shared, it is simple to and frequently consistently see over 50-60% of your lost patients return for take care of this kind of chiropractic marketing campaign.

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Chiropractic Marketing Tip - Easiest Way to Increase Your Patient-Base